Purpose and scope

Do you want to understand your customer's behavior as they navigate your WebShop? Do you need to figure out what products are top-sellers? Do you want to improve your search engine optimisation? Integrating Google Analytics with WebShop is a good starting point. Google Analytics allows you to monitor website traffic on your website and/or app.

The purpose of this feature guide is to explain how Google Analytics integrates with Aphix WebShop, what events trigger data capture, what events trigger are supported by Universal Analytics and Google Analytics 4 and how to set each up in Aphix Management Interface.

Key points

  • This feature guide does not explain how to analyse the data captured by Google Analytics on WebShop; use your Google Analytics dashboard to review reports on data captured.

  • You can integrate WebShop with either Universal Analytics or Google Analytics 4, but not both.

Benefits

Key benefits of integrating Google Analytics in Aphix WebShop are that you can:

  • Record key metrics of how your customers interact with WebShop, such as page views, bounce rate, conversion rate and purchase rate

  • Gain detailed insights into your customer's behaviour across WebShop

  • Make informed decisions about how to improve customer satisfaction

  • Improve SEO based on data captured

Introducing terms and concepts used in this article

Term

Definition

Google Analytics 4

captures data from different points on your website and app. The data captured is triggered by events (such as View Product or Checkout) which allows you to understand your customer's experience better and make informed decisions in order to improve business efficiency and sales.

Measurement ID

string uniquely identifying a Google Analytics 4 property, it has the format G-XXXXXXX. The Measurement ID encodes what reports and data are captured for your website and/or app.

Product code / SKU

the unique code for the product.

Search engine optimisation (SEO)

a method of attracting more organic traffic to your website (in this case, WebShop) by making it appear higher on search engine results pages.

Tracking ID

string uniquely identifying an Universal Analytics property, it has the format UA-XXXXXX-XX. The Tracking ID encodes both your Google account number and an ID that links to what reports and data are captured for your website.

Universal Analytics

also known as Google Analytics, it captures data from different points on your website. The data captured allows you to understand your customer's experience better and make informed decisions in order to improve business efficiency and sales. It can be set up with either the standard or enhanced e-commerce attributes set. Using Universal Analytics with enhanced e-commerce set allows you to automatically collect more page views from different points on your website

Feature deep dive

Imagine your customer has arrived for the first time on your WebShop home page. You are interested in finding out how they navigate through your WebShop, how many products they view and eventually buy. You are keen to understand why customers leave your WebShop without purchasing anything.

Having these key insights allows you to modify your selling strategy or product portfolio in order to make more sales. When you've integrated Google Analytics with WebShop, you can capture these insights and more. 

Once set up, your customer's actions triggers event, which captures key data. Different versions of Google Analytics trigger different events. The table below shows the events that are triggered, the data captured, which are supported as standard.

Event

Trigger

Supported in 

Data captured



Google Analytics 4

Google Analytics with standard e-commerce

Google Analytics with enhanced e-commerce


Product view

When your customer views a product.

(tick)

(error)

(tick)

  • Product code / SKU

  • Product name

Add product

When your customer adds a product to their Cart.

(tick)

(error)

(tick)

  • Product code / SKU

  • Product name

  • Quantity

  • Currency1

Begin checkout

When your customer moves from Checkout to the delivery details page

(tick)

(error)

(tick)

  • Step2

  • Currency1

  • Cart value3

  • Items - the following data is captured for each product

    • Product code / SKU

    • Product name

    • Currency1

    • Price

    • Quantity

Add shipping details

When moving from the delivery details page to the payment confirmation page

(tick)

(error)

(tick)

Add payment confirmation

When your customer has selected a payment method and are adding their payment details

(tick)

(error)

(tick)

Purchase

When the payment has been successful and your customer has been directed to the Success page

(tick)

(tick)

(tick)

  • Currency

  • Transaction ID

  • Order value

  • Shipping charge

  • Tax

  • Items -  the following data is captured for each product

    • Product code / SKU

    • Product name

    • Currency1

    • Price

    • Quantity

  1. Currency is only supported in Google Analytics 4. The ISO-4217 standard codes are used.

  2. Step is only used in Google Analytics with enhanced e-commerce. It is used to indicate what step of the checkout process your customer is on.

  3. Cart value is only supported in Google Analytics 4

Once you've captured this data, you can use these insights to help you make informed business decisions about how to improve customer engagement and increase sales.

Step by step

All versions of Google Analytics are set up in Aphix Management Interface.

Step 1: Log into Management Interface

Step 1: Log into Management Interface

Log into Management Interface using your username and password. This opens the dashboard of your Management Interface.

Step 2: Open Settings

Step 2: Open Settings

Click Settings. This opens the configuration area of Aphix Management Interface.

Actions available

Set up Google Analytics 4

Set up

Assumption

You have a Google Analytics Measurement ID.

Read the guide here* to set up a Google Analytics Measurement ID.

* This links to an external site. Aphix has no control over its contents.

Enter the Google Analytics Measurement ID into the Google Analytics Code field.

Set up Universal Analytics 

Set up


Assumption

You have a Universal Analytics Tracking ID.

Read the guide here* to set up an Universal Analytics Tracking ID.

* This links to an external site. Aphix has no control over its contents.

Enter the Universal Analytics Tracking ID into the Google Analytics Code field.

Move from Universal Analytics to Google Analytics

Move

Google Analytics 4 and Universal Analytics are two separate entities.

To move from an existing Universal Analytics integration with WebShop to a Google Analytics 4 integration with WebShop, follow directions covered under Set up Google Analytics 4.