Purpose and scope

Do you want to grow your customer base, retain those customers and increase sales through data-driven, targeted marketing campaigns? Aphix WebShop's integration with Klaviyo provides functionality that allows you to do just that. This integration syncs your customer data and product catalogue with Klaviyo. Klaviyo is a data-proven marketing platform that allows you to grow and retain your customer base. through personalised and targeted marketing campaigns. Once synced and consent has been given by your customer, Klaviyo uses your customers' interactions with Aphix WebShop to build profiles. From these profiles, you use the Klaviyo platform to build targeted marketing campaigns, and measure their success. For example, you could create a marketing flow that encourages your customers to convert items in a customer's cart into a sale by sending  "Abandoned cart" emails at configurable time periods.

Our built-in configuration tool guides you through creating a link between Aphix and Klaviyo.

The purpose of this feature guide is to describe what and how to use our built-in configuration tool to configure this feature.

This feature is only available as part of the Digital Marketing SmartPack. Contact our sales team for more information.

Benefits

Key benefits of using the Klaviyo platform are that you can build up customer profiles and run marketing campaigns based on their preferences, using products contained in your catalogue. In particular, you can remind customers of their "Abandoned carts" at regular, customisable intervals.

Integrating Klaviyo with your Aphix WebShop has additional benefits:

  • Includes standard Klaviyo tracking scripts on Aphix WebShop, with analytics and reporting based on this tracking available in your Klaviyo account.

  • Provides a feed of your product catalogue regularly between your ERP and your Klaviyo account via Aphix. This means you can monitor product sales per customer or customer segment in Klaviyo.

  • Tracks your customer behaviour tracking (including what products they are searching for, looking at, adding to their Cart and purchasing).

  • Captures customer consent to tracking via Klaviyo prompts.

  • Allows your customers to sign up to newsletters on Aphix WebShop which is powered by Klaviyo software.

Introducing terms and concepts used in this article

Term

Definition

API

(API), which is an interface that allows two different computer systems interact with each other. It consists of a number of rules (also known as endpoints) that request data from the other system and receive and process responses from that system.

API key

a code used to identify and authenticate an application.

Customer

a client of the merchant; a person or set of people who use one or more of Aphix suite of products, such as WebShop, where they are provided by the merchant.

Enterprise resource platform (ERP)

a collection of your critical business operating systems, such as product, stock levels, financial, customers, suppliers and so on that run on the same platform.

Product feed

a structured description of your products that can be shared with other channels.

Uniform resource locator (URL)

the address of a website.

Fitting it all together

Tip

After reading this section, we'd suggest you open our step by step guide to using our configuration tool to link Klaviyo with Aphix WebShop?

We have included a built-in configuration tool in your Aphix Management Interface that guides you through the process of integrating Aphix WebShop with Klaviyo. The tool guides you through the 3 steps, as follows:

  • Step 1: Klaviyo account registration

  • Step 2: Add your product catalogue

  • Step 3: Web tracking

Here's a visual on what is required for you to integrate Aphix with Klaviyo:

Tasks

As an merchant,