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Glossary of terms



Account code

unique alphanumeric code that identifies a merchant.

Additional product attributes

extra product data, retrieved from your ERP, and is specific and important to your business. For example, additional stock information, pack size, minimum selling quantities or outstanding sales orders associated with a product.

In SalesRep, these attributes are displayed as labels on the product listing and product details screen.

In WebShop and PocketShop, these attributes are displayed in table format on the product details screen.

Admin user

a user that has permissions which allow them to manage and carry out additional tasks in Aphix products.


(API), which is an interface that allows two different computer systems interact with each other. It consists of a number of rules (also known as endpoints) that request data from the other system and receive and process responses from that system.

Aphix B2B portal or Customer Portal

A secure customer self-service website that allows your customers to order, check stock and manage their account with you. The B2B portal has access to the Aphix Management Interface to allow customers customise their websites.

Aphix Digital Platform

Suite of eCommerce and mobile products that integrate in real time with your ERP and back office systems, and provides you connectivity to various digital marketplaces on one secure and robust platform

Aphix WebShop

An integrated B2B or B2C web portal that provides real time access to product, price and stock levels. WebShop has access to the Aphix Management Interface to allow customers customise their websites.


one or more elements that are stored under the same branch within the navigational tree.


set of nodes.

B2B customer

a credit customer who has an account on your ERP system.

B2C customer

a cash customer who signs up for a web account on WebShop who has access to some customer self-service options, such as viewing their order history, maintaining a list of favourite products and saving delivery details.


a class that contains one or more products from your product listing.

Category tree

a hierarchy containing your product listings consisting of parent and child categories.

Charge rule

A charge rule consists of three elements:

  • metric, which the item that shipping calculations are performed on. Supported metrics are: 

    • Cart net total
    • Cart gross total
    • Delivery country
    • Shipping zone - a defined group of countries
    • Customer code
    • Customer group - a defined group of customers
    • Delivery postcode
    • Cart contents based on product code
    • Pricing properties that have been imported from your ERP and mapped to the pricing table on our platform
  • rule type or operator, which is used to compare the base item against the amount. Each metric has a set of allowable operands. The operands displayed are based on the metric type; strings will typically operands like "one of" while numbers will typically have operands like "greater than or equal to".

  • value, which is the metric used to compare against.

Charge type

defines how shipping charges are calculated against the total value of all products contained in the cart. The following charge types are supported:

  • ERP pricing: a ‘shipping product code’ with an associated fee is configured in your ERP. It is imported as part of the regular product catalogue import from your ERP.
  • Flat fee: a flat rate delivery amount is entered, and added to the cart as a shipping fee.
  • Cart net percentage (%): the shipping charge is calculated as a percentage of the cart’s net total.
  • No charge: no shipping charge is applied to the cart’s total

Cloud computing

Information technology model that offers services over the Internet.

Cloud hosting environment or ‘cloud’

Sum of the hardware and software that makes up a data centre.


small text file that is placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Cookie policy

detailed policy that explains how your customer information is used in WebShop, Typically, it categorizes cookies into four types, as follows:

  • Strictly necessary

  • Performance 

  • Marketing

  • Functionality

For each cookie, its name, purpose and a link to more information must be specified within the Cookie policy

Cookie notice

message that pops up when WebShop is initially opened that requires your customers to provide consent to allow cookies be sorted on their machine.


applies a percentage reduction on some or all products. We offer support for both shipping coupons used to reduce or remove shipping charges and percentage coupons used to apply a % reduction on all products except shipping products.

Credit balance

the outstanding amount on the account; the amount your customer has either spent or has been allocated to your customer's account by open orders.

Credit limit

the maximum amount of credit that you give your customers on account.


a client of the merchant.

Customer group

a list of customers who have a web account on Aphix WebShop that are linked via a group name. 


a rule or command that specifies the location on the server that can accept data requests, process them and return a response. A set of endpoints (or rules) make up an API.

Enterprise Resource Platform (ERP)

a collection of your critical business operating systems, such as product, stock levels, financial, customers, suppliers and so on that run on the same platform.

Flat rate delivery charge

a shipping product type that indicates the cost of delivery. The same delivery charge is applied regardless of the value of the order.

Gated login

Your customers must have an account with you and log into that account to use the functionality on your eCommerce site or Customer Portal.


a WebShop user with limited customer self-service functionality. A guest can place an order on WebShop without having an account.

HTML hreflang attribute

allows you to specify which language of the WebShop content to display in a given locale.

HTML x-default attribute

specifies a default language of the WebShop to display.

iAPI or Interactive API

API whose endpoints include customer-facing tags that allow rendering to a website as part of what is returned by a call to an endpoint


JavaScript Object Notation


link to an existing page.


a client of Experlogix or Aphix; a company who uses the Aphix or Digital Commerce platform.

Meta description

a three sentence, 160 character description of the product. It is used in search engine optimization (SEO) and is commonly the three lines of text that are shown in a search result.

Meta keyword

a keyword that is associated with a product, but which does not appear in the product description. It is used to improve search results.

Meta page title

is the title displayed when the product appears in a search engine result. If left black, the product name is displayed.

Navigational tree

file directory that contains WebShop content consisting of branches and node.


can be a block, a page or a link.

Order approval 

Feature that allows you to review orders prior to submitting them to your ERP.

Pack size

the number of units contained in a single product; for example, 100 screws in a box or 10 bars in a box.


a specific piece of text or particular image stored in the node location of the navigational tree.

Pages (formerly Content Management System or CMS)

our content management system, which is used to configure your WebShop through the use of blocks, pages and links.

Payment gateway

A service that allows you to  and authorize credit or debit card payments securely.


stands for Proof of Delivery. It is a document that includes merchant and customer contact details, references and a list of products delivered.

Price list

contains the standard price for each of a group of associated items. Typically, a price list is linked to a customer or group of customers allowing you to easily offer customer-specific pricing.

Price on application product

a product that your customer is required to contact you about prior to its purchase.

Pricing property

In the context of configuring shipping services, 

a metric that has been imported from your ERP, mapped to the pricing table in our platform and available for use to configure a charge rule.


an item for sale in the product catalogue.

Product code or SKU

the unique code for the product.

Product option

a variation of a particular product, which the customer can select when they purchase the product; for example, a pair of shoes could have 5 size options and 4 colour options.

Product specification

contains product technical information, such as colour, size, weight, dimensions and so on, of a product. A typical product specification includes data that would appear on a product data sheet. Typically, it is displayed either as a tab or section on the product details page or screen.

Product type

defines how a particular product has been configure. It can be 

  • Simple - a single product with no variations

  • Options - a product with variations

  • Shipping - used for shipping charges

  • Voucher

  • Paired (Intact only feature)


a sales document generated by the seller in response to a buyer requesting information about a set of specific products. It is typically the first step in the sales process.


(REST), and is a protocol used to send and receive data using standard web service calls.

Sales tax

generic term used to cover the additional tax applied to products in a B2C context. It refers to VAT in the UK and EU, GST in Australia and New Zealand and federal and state tax applied to product sales in USA and Canada.

Selling unit

an amount that you sell a product in; for example, metres or litres.

Service charge

service charge consists of four elements:

  • product code, which is set to a product type of shipping. It is active and visible in the product catalogue.

  • charge type, which is the method used to calculate the shipping amount due for the cart contents. Supported charge types are:

    • Flat fee
    • Cart net percentage (%)
    • ERP pricing
    • No charge
  • an amount, which defines the shipping cost.

  • priority which allows you to define the order in which charges are applied when calculating shipping fees.

Shipping service

a shipping method comprising of a set of service rules and service charges.

Shipping product code

a product code that has been assigned for use as a shipping code.

Short link

a web address or URL that has been shortened to allow for quicker, easier access to a particular webpage. 

Software as a Service (SaaS)

(Saas), is software deployed as a hosted service over the Internet. You can customise and configure SaaS applications through a web user interface.

Strict credit

the customer is not allowed to place an order if the combined credit balance on their account and the total of the current order exceeds their credit limit, which has been obtained from your ERP.

Stock level

number of items of a particular product that is advertised as available to order by your customers and displayed throughout WebShop, PocketShop or SalesRep. By default, the Aphix Digital Platform is configured to use the Available stock number from your ERP. Other configuration options are also possible.

Strict on hold

the customer is not allowed to purchase products if the customer’s credit status in the ERP has been set to “on hold” or “on stop”.


Software Development Kit


Single Object Access Protocol


preset design for a specific page.

Trade or ERP discount

configured in your ERP, and automatically transferred from you ERP during your regular import. May apply to certain customers.

URL shortening

a process by which a long URL is shortened to allow for ease of use. 

Visible product

a product whose status is set to Visible, which means that the product can be viewed and purchased by your customers.


deducts a fixed amount from the total due on an order. A voucher can be used multiple times and reduces over time. If the amount of the order is greater than the voucher value, the remaining balance is charged to credit card. If the amount of the order is less than the voucher value, the order amount is deducted from the voucher, and the voucher balance is reduced by the same amount The remaining voucher value can be used at a later time.

Web account

a WebShop account that provides you with WebShop functionality, such as viewing online order history, saving carts for future use or save delivery and billing addresses, which is not synchronized with your ERP.

Web Instant Account

a WebShop account that is automatically created if it is possible to validate your customer's email address against their details in your ERP.

Web service

service that allows two disparate systems communicate with each other via a standard messaging system.


(XML), a language used to store and transport data which is human- and machine- readable.


defines ‘you’ as the merchant using one of our products, such as SalesRep, WebShop, PocketShop or Management Interface.

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